The focus of this role is to develop and implement integrated marketing communication plans to drive revenue for the International Business Conferences organized by Allan Lloyds. You will be in charge of your own events, manage international marketing campaigns and build strategic partnerships with well-known trade publications and associations.
• Prepare and execute marketing campaigns for international events from different industries
• Research and contact relevant media partners as well as trade associations or other relevant professional organizations
• Negotiate promotional partnerships to increase the event exposure, encourage and attract requests
• Write adequate content for all channels, including e-mail marketing campaigns, press releases, brochures, polls content, and other collateral products to promote the events
• Responsible for social media marketing on LinkedIn, Twitter, etc.
• Liaise with all the other departments to ensure the efficient implementation of the marketing plan